Lattafa

Lattafa

• Founded in 1980 in Dubai by Sheikh Shahid Ahmad and Shoaib Iqbal
• Expanded internationally starting in 1992
• A family business, now in its third generation
• Produces more than 150,000 bottles a day
• Sold in over 100 countries
• Known for Khamrah, Asad, Eclaire, and Bade'e Al Oud

Lattafa started as a small Dubai perfumer in 1980 and has grown into one of the biggest fragrance houses in the Middle East, still run by the same family more than 40 years later. The scale is real: well over a hundred fragrances in the catalog, produced in the hundreds of thousands of bottles a day.

The house is known for warm, spiced, often sweet compositions built to last through a full day of wear. Khamrah is its signature success story, and a good starting point for understanding what Lattafa does best.