Founded in 2012 in Istanbul by Mert Güzel and Murat Katran, the first niche perfume house from Turkey
Built independently by its two founders for over a decade; they still hold majority ownership after taking on growth investors in 2025
Approach fragrance through storytelling: each collection starts with a narrative, often drawn from Turkish culture, theatre, or poetry, before any notes are chosen
Works with a rotating roster of respected perfumers, including Cécile Zarokian (Ani), Jorge Lee (Hacivat), and Julien Rasquinet (Hacivat X)
Fragrances are almost exclusively presented at extrait concentration, giving them real intensity and staying power
Now sold in more than 120 countries, with Hacivat and Ani among its best-known fragrances
Nishane was built on a clear, specific idea: put Istanbul, a city at the crossroads of East and West, at the center of a niche fragrance house, something no one had done before. The founders aren't trained perfumers; they act more as directors and editors, starting each fragrance from a story or cultural reference and then working closely with outside noses to translate it into scent.
The house is known for rich, high-concentration compositions with a strong sense of place and narrative behind them, Hacivat and Ani in particular becoming genuine modern reference points in niche perfumery. It's a strong choice if you want a fragrance with real cultural specificity and a clear story behind the bottle.
