Founded in Paris in 1854 as a maker of trunks and travel goods
Made its first fragrances in the 1920s, but stopped producing them by 1946
Returned to fragrance in 2016, after a 70-year gap, with a new collection built from scratch
Works out of its own dedicated fragrance workshop, Les Fontaines Parfumées, in Grasse, France
Led by master perfumer Jacques Cavallier Belletrud, a third-generation perfumer
Known for Imagination, Ombre Nomade, and Attrape-Rêves, sold exclusively through Louis Vuitton boutiques
Louis Vuitton's fragrance line has real history, dating back to the 1920s, but the brand made a clean break in 2016 and rebuilt its perfumery entirely from the ground up, in its own dedicated workshop in Grasse rather than through an outside licensing partner. That decision gives the house full control over ingredients and formulas, developed by a perfumer with genuine multi-generational expertise in the craft.
The line favors bold, clearly defined compositions built around a small number of striking ideas, from citrus and tea in Imagination to deep oud in Ombre Nomade. It's a good choice if you want a fragrance from a house that treats scent with the same precision and craft as its other product lines.
