Giorgio Armani

Giorgio Armani

• Founded in 1975 in Milan by Giorgio Armani, who became one of the most influential designers in modern fashion
• Known for redefining elegance through clean, understated tailoring rather than excess
• Entered fragrance in the early 1980s through a partnership with L'Oréal, producing Armani Beauty
• Acqua di Giò, launched in 1996, became one of the most iconic and best-selling men's fragrances of all time
• Sì, launched in 2013, became one of the house's most celebrated women's fragrances
• Giorgio Armani passed away in September 2025 at age 91, leaving behind a design legacy that continues through the house

Giorgio Armani built his name on a philosophy of quiet, understated elegance, favoring soft tailoring and clean lines at a time when fashion leaned toward excess. That same restraint carried into fragrance starting in the early 1980s, resulting in scents designed to feel refined rather than flashy.

The house's best-known achievement is Acqua di Giò, a fresh, marine-inspired fragrance that became one of the defining men's scents of its era and remains hugely popular today. Alongside it, Sì has become a modern signature for women. Following Giorgio Armani's passing in 2025, the house continues under its existing leadership, carrying his design philosophy forward.