Dior

Dior

• Fashion house founded in 1946 by Christian Dior, with Parfums Christian Dior established in 1947
• First fragrance, Miss Dior, launched alongside Dior's debut "New Look" collection and named after his sister, Catherine
• Christian Dior was passionate about flowers and perfume from the start, treating fragrance with the same care and precision as his clothing designs
• Sauvage and J'Adore anchor the house's men's and women's ranges respectively, each with several flankers
• Maintains its own perfumery studio in Grasse, France, historically considered the heart of the fragrance industry
• Currently led by Francis Kurkdjian, appointed Creative Director of Perfume in 2021

Dior's fragrance history goes back to the very beginning of the house, launched the same year as Christian Dior's first fashion collection in 1947. From the start, Dior treated perfume as seriously as clothing, personally overseeing scent development the way he did a dress, down to his own love of lily of the valley, which inspired the fragrance Diorissimo.

The house is known for confident, well-defined fragrances that have become genuine modern staples, particularly Sauvage and J'Adore, alongside longer-running classics like Miss Dior. It's a strong choice if you want a fragrance from a house that has been making perfume since 1947.