A fragrance house with roots tracing back to 1760 in London
Passed down through seven generations of the same family
Historically known for creating scents for European royalty and aristocracy
Aventus, launched in 2010, became one of the most influential fragrances of the last two decades
Now part of L'Oréal's beauty portfolio, with creative direction still carried by the Creed family
Boutiques in cities including Paris, London, and New York
Creed carries one of the longest histories in fragrance, tracing back over two centuries to a London house with ties to European royalty. That legacy has passed down through generation after generation, with creative direction today carried by Erwin Creed, continuing work that began with his father, Olivier.
The house's best-known achievement is Aventus, released in 2010, which became one of the most celebrated men's fragrances in the world and helped shape an entire category of scent. It's the reference point behind several other fragrances in this shop, and a good way to experience where that style began.
