Part of Gulf Orchid, a UAE-based fragrance manufacturer
First fragrances released in 2022, making it one of the newer houses on the shelf
Name comes from the Arabic word "Asrar," meaning "secrets"
Catalog has grown quickly to over 100 fragrances in just a few years
Holds ISO, GMP, and CE certifications for quality and safety
Known for Regent, Vanguard, and its home fragrance line of room sprays and reed diffusers
Maison Asrar is one of the newer names in Middle Eastern perfumery, launched in 2022 under Gulf Orchid and already up to over a hundred fragrances. The name means "secrets" in Arabic, reflecting the brand's approach: each fragrance is built around its own story and character rather than a single house style.
The line leans into big, warm, ambery-woody compositions with real staying power, alongside a home fragrance range of room sprays and diffusers. It's a good pick if you want a bold, layered scent with genuine presence, backed by a young brand growing fast on the strength of its formulas.