Creed

Creed

• A fragrance house with roots tracing back to 1760 in London
• Passed down through seven generations of the same family
• Historically known for creating scents for European royalty and aristocracy
• Aventus, launched in 2010, became one of the most influential fragrances of the last two decades
• Family-owned for over 250 years, until Kering acquired the house in 2023; now part of L'Oréal's beauty portfolio
• Boutiques in cities including Paris, London, and New York

Creed carries one of the longest histories in fragrance, tracing back over two centuries to a London house with ties to European royalty. That legacy stayed in the same family for generations, passed from father to son, until the family sold the house; Kering acquired it in 2023.

The house's best-known achievement is Aventus, released in 2010, which became one of the most celebrated men's fragrances in the world and helped shape an entire category of scent. It's the reference point behind several other fragrances in this shop, and a good way to experience where that style began.