{"title":"Frédéric Malle","description":"\u003cp\u003e\u003cstrong\u003eFrédéric Malle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFounded in 2000 in Paris by Frédéric Malle, grandson of Serge Heftler-Louiche, who created the original Parfums Christian Dior line\u003c\/li\u003e\n\u003cli\u003eBuilt around a new idea: giving perfumers full creative freedom and, for the first time, putting their names on the bottle\u003c\/li\u003e\n\u003cli\u003eMalle calls himself an \"editor\" of perfumes, working with \"author\" perfumers the way a publisher works with writers\u003c\/li\u003e\n\u003cli\u003eGuiding principle for every fragrance: \"eliminate all that is superfluous or merely decorative\"\u003c\/li\u003e\n\u003cli\u003eLaunched with nine fragrances in 2000; Portrait of a Lady and Carnal Flower have since become genuine modern classics\u003c\/li\u003e\n\u003cli\u003eAcquired by Estée Lauder in 2015; Malle announced his departure from the house in 2024 after some 25 years at its head.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFrédéric Malle built his house on a simple but disruptive idea: perfumers had always worked anonymously, with all the credit going to the brand, and he decided to put their names on the bottle instead, treating each fragrance as an authored work rather than a marketing product. That's a rare thing in an industry built on brand mystique.\u003c\/p\u003e\n\u003cp\u003eThe house is known for bold, well-constructed fragrances stripped of anything decorative or unnecessary, exactly the standard Malle holds every perfumer to. It's a strong reference point if you want to see radical transparency, giving real credit, cutting anything superfluous, work as an actual business model in fragrance.\u003c\/p\u003e","products":[{"product_id":"frederic-malle-vetiver-extraordinaire","title":"FRÉDÉRIC MALLE VETIVER EXTRAORDINAIRE DECANT","description":"\u003cp\u003eThis is a hand-poured decant of Frédéric Malle Vetiver Extraordinaire, available in 2ml, 5ml, 10ml and 30ml: the fragrance is transferred into a small, labelled glass vial. You receive a decant, not a sealed retail bottle.\u003c\/p\u003e\n\u003cp\u003eHaitian vetiver is the central focus, supported by bitter orange, pink pepper, and cedar. The base includes myrrh, sandalwood, and musk.\u003c\/p\u003e\n\u003cp\u003eFull ingredient list (INCI): see our \u003ca href=\"\/pages\/ingredients\"\u003eIngredients page\u003c\/a\u003e. The complete INCI list is also printed on the labelled vial you receive.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAtelier Elemental is an independent fragrance decanting service. We are not affiliated with, endorsed by, or sponsored by any fragrance house or brand. All trademarks are the property of their respective owners.\u003c\/em\u003e\u003c\/p\u003e","brand":"Frédéric Malle","offers":[{"title":"2ml decant","offer_id":48200163721437,"sku":"FREDERIC-MALLE-VETIVER-EXTRAORDINAIRE-2ML","price":18.0,"currency_code":"CAD","in_stock":true},{"title":"5ml decant","offer_id":48200163754205,"sku":"FREDERIC-MALLE-VETIVER-EXTRAORDINAIRE-5ML","price":36.0,"currency_code":"CAD","in_stock":true},{"title":"10ml decant","offer_id":48200163819741,"sku":"FREDERIC-MALLE-VETIVER-EXTRAORDINAIRE-10ML","price":61.0,"currency_code":"CAD","in_stock":true},{"title":"30ml decant","offer_id":48200163852509,"sku":"FREDERIC-MALLE-VETIVER-EXTRAORDINAIRE-30ML","price":160.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3743\/6637\/files\/frederic-malle-vetiver-extraordinaire.jpg?v=1787018542"}],"url":"https:\/\/atelierelemental.ca\/collections\/frederic-malle.oembed","provider":"Atelier Elemental","version":"1.0","type":"link"}