{"title":"Essential Parfums","description":"\u003cp\u003e\u003cstrong\u003eEssential Parfums\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFounded in Paris in 2018 by Géraldine Archambault, after more than 25 years working inside the traditional perfume industry\u003c\/li\u003e\n\u003cli\u003eBuilt on a direct, stated mission: make haute perfumery accessible by cutting out unnecessary markups, packaging, and marketing spend\u003c\/li\u003e\n\u003cli\u003eGives perfumers complete creative freedom and puts their names directly on the bottle, crediting the actual \"nose\" behind each scent\u003c\/li\u003e\n\u003cli\u003eCompositions use a high percentage of natural ingredients, generally 86 to 93%, sourced with sustainability and fair-trade partnerships in mind\u003c\/li\u003e\n\u003cli\u003eBottles and packaging are simple and recyclable, with refillable formats to reduce waste\u003c\/li\u003e\n\u003cli\u003eHas grown quickly since launch, largely through word of mouth rather than traditional advertising\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEssential Parfums was founded on a direct question: why does haute perfumery cost so much, and why do the actual creators, the perfumers, stay invisible while the brand takes all the credit? Géraldine Archambault built the entire business around answering that directly, cutting out the markups and marketing spend that don't add real value, and passing the difference on in both price and quality.\u003c\/p\u003e\n\u003cp\u003eThe house is known for clean, well-made fragrances built from good natural materials, presented in simple, honest packaging rather than anything ornate. It's a strong example of a brand that treats fair pricing and creative transparency as a genuine selling point rather than a compromise.\u003c\/p\u003e","products":[{"product_id":"essential-parfums-bois-imperial","title":"ESSENTIAL PARFUMS BOIS IMPÉRIAL DECANT","description":"\u003cp\u003eThis is a hand-poured decant of Essential Parfums Bois Impérial, available in 2ml, 5ml, 10ml and 30ml: the fragrance is transferred into a small, labelled glass vial. You receive a decant, not a sealed retail bottle.\u003c\/p\u003e\n\u003cp\u003eThis fragrance opens with fresh basil and timur pepper before settling into an earthy blend of akigalawood, vetiver, and patchouli. The dry down features ambroxan and woods notes for a grounded finish.\u003c\/p\u003e\n\u003cp\u003eFull ingredient list (INCI): see our \u003ca href=\"\/pages\/ingredients\"\u003eIngredients page\u003c\/a\u003e. The complete INCI list is also printed on the labelled vial you receive.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAtelier Elemental is an independent fragrance decanting service. We are not affiliated with, endorsed by, or sponsored by any fragrance house or brand. All trademarks are the property of their respective owners.\u003c\/em\u003e\u003c\/p\u003e","brand":"Essential Parfums","offers":[{"title":"2ml decant","offer_id":48226261008605,"sku":"ESSENTIAL-PARFUMS-BOIS-IMPERIAL-2ML","price":11.0,"currency_code":"CAD","in_stock":true},{"title":"5ml decant","offer_id":48226261041373,"sku":"ESSENTIAL-PARFUMS-BOIS-IMPERIAL-5ML","price":22.0,"currency_code":"CAD","in_stock":true},{"title":"10ml decant","offer_id":48226261106909,"sku":"ESSENTIAL-PARFUMS-BOIS-IMPERIAL-10ML","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"30ml decant","offer_id":48226261139677,"sku":"ESSENTIAL-PARFUMS-BOIS-IMPERIAL-30ML","price":93.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3743\/6637\/files\/essential-parfums-bois-imperial.jpg?v=1787018527"}],"url":"https:\/\/atelierelemental.ca\/collections\/essential-parfums.oembed","provider":"Atelier Elemental","version":"1.0","type":"link"}